The Paradox Of Choice

Choice = Freedom + Power

Or does it?

Just recently I’ve been running away. Fight or flight. Apparently flight is an underrated stress response.

At the moment, I feel like I’ve got a lot on my mind; too much. More times than not, I just get on with it in a resilient effort, and other times I indulge in some escapism and don’t deal with anything, waiting for something to blow up and become urgent, preferring to lose myself streaming box sets. But, of course, that’s just prolonging the inevitable.

Anyway, I met a friend the other day. I mentioned the research paper to her. I explained that I feel the need to think of all the possible options to make sure that what I choose is the right decision. She said that I shouldn’t worry about making the right choice, I should just make a choice and make it right.

Apparently, it’s called choice overload, and it’s an evil of the modern world. Whilst choice brings freedom and a sense of empowerment, too much choice can cause anxiety; a paralysis which results in no decision being made at at all; higher expectations of making the right decision by virtue of the sheer number of available choices; and consequently an increased probability of dissatisfaction with the final decision. I’m what’s termed a maximiser – someone who has to consider all the options before making an informed decision which in essence is a good thing but in a world of infinite choices can lead to choice overload. I need to become more of a satisficer, someone who is content with good, rather than the best and who, as a result, doesn’t feel the need to research every option and consequently manages to avoid the paradox of choice.

In short, I need to shop more like my husband.